LONDON.
Amongst the many things we admire about the British is their determination when it comes to fundraising. Schools, Universities, families – everybody gets involved in raising money for a good cause. Unforgettable how Princess Beatrice – Fergie’s daughter for those of you who don’t read tabloids – finished the London Marathon in April wearing a fluorescent-green tutu! The cause? Children in Crisis. During the race, her team was overtaken by Richard Branson – dressed as a human caterpillar….I once got sponsored just to keep shtum for a day – money well spent, as I was told!
Well, in our League City of London caring can now be done the contactless way: On August 26th, busker Peter Buffery took to London’s Southbank to serenade passers-by and raise funds for Help a London Child. Why is this relevant? You guessed it: He wasn’t asking for loose change, in fact he was a completely cashless busker. Instead he accepted cards!
His specially designed guitar is fully equipped with contactless technology, so listeners could make a donation by holding pre-paid contactless cards, provided by Barclays and Barclaycard, over the head of the guitar.
Barclays and Barclaycard had loaded each contactless card with £5 and aimed to raise £2,500.
Contactless Cities says: Nice fundraising and marketing initiative!




