Caring the contactless way – Barclays’ Busker

We love the Brits for caring the contactless way!

LONDON.

Amongst the many things we admire about the British is their determination when it comes to fundraising. Schools, Universities, families – everybody gets involved in raising money for a good cause. Unforgettable how Princess Beatrice – Fergie’s daughter for those of you who don’t read tabloids – finished the London Marathon in April wearing a fluorescent-green tutu! The cause? Children in Crisis. During the race, her team was overtaken by Richard Branson – dressed as a human caterpillar….I once got sponsored just to keep shtum for a day – money well spent, as I was told!

Well, in our League City of London caring can now be done the contactless way: On August 26th, busker Peter Buffery took to London’s Southbank to serenade passers-by and raise funds for Help a London Child. Why is this relevant? You guessed it: He wasn’t  asking for loose change, in fact he was a completely cashless busker.  Instead he accepted cards!

His specially designed guitar is fully equipped with contactless technology, so listeners could make a donation by holding pre-paid contactless cards, provided by Barclays and Barclaycard, over the head of the guitar.

Barclays and Barclaycard had loaded each contactless card with £5 and aimed to raise £2,500.

Contactless Cities says: Nice fundraising and marketing initiative!

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One Comment on “Caring the contactless way – Barclays’ Busker”

  1. susan hicks
    September 2, 2010 at 4:24 pm #

    Now if Barclays would like to fit the same device to my ‘cello I am sure I could raise double – people would pay me to stop playing for sure!

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