Ingenico, leading worldwide provider of payment solutions, announces its successful participation in the first mobile shopping experience in Spain, inSitges, located 35 km from Barcelona. The experience involved over 500 merchants entailing shopping via a mobile phone equipped with NFC technology and lasted six months, starting mid 2010.
The experience was led by La Caixa, Telefonica and Visa Europe. Ingenico was a technological partner, supplying all the payment terminals. The so called “Mobile Shopping Sitges 2010” project was the first mobile contactless project in Europe involving such a large number of participants and was highly successful. As a result, the mobile phones and payment terminals are left with the merchants in Sitges indefinitely.
Of the 1.500 participant customers, 90% used the mobile phones for payments, and 80% of the merchants carried out transactions using the deployed system. Transactions valued at up to €20 could be made without a PIN: they accounted for 60% of the purchases. Larger transactions could be carried out provided the customer enters their PIN on the keypad of the merchant’s Ingenico terminal to confirm the purchase.
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