Visa Europe plays active role in a new contactless payments pilot in Strasbourg

Visa Europe France and its member banks are playing an active role in today’s contactless payments deployment in Strasbourg. The launch follows the successful deployment of contactless payments in Nice in May 2010.

Visa Europe’s actions are in line with the work being carried out by the French Ministry of the Economy, Finance and Industry, which aims to make contactless payments by card and mobile widely available across France.

A number of Visa Europe’s member banks play a major role in the Strasbourg pilot, including Banque Edel, BNP Paribas, Banque Postale, Banque Populaire d’Alsace et Caisse d’Epargne d’Alsace (Groupe BPCE), Crédit Agricole, Crédit Mutuel-CIC, HSBC, LCL et Société Générale. The pilot focuses on the distribution of contactless payment terminals and cards.

Visa Europe and the member banks involved in this trial are proud to be taking part in this next step towards the large-scale deployment of contactless technology in France. Within a few years, everyone in France will be able to benefit from this technology,” says Gérard Nebouy, Managing Director, Visa Europe France. 

Visa Europe is also launching a campaign in Strasbourg to help raise public awareness of the advantages and benefits of contactless technology. Key elements include:

  • The dedicated website (originally launched for the Nice project) which offers an introduction and background to the uses and benefits of contactless technology
  • A poster campaign focused around Strasbourg’s shopping centres, bus shelters and car parks
  • A print media campaign
  • A fleet of Visa-branded “Smart” cars bearing the slogan: “Visa contactless payment is coming to Strasbourg” [“le paiement Visa sans contact arrive à Strasbourg”] and promoting the site.

With 23.3 million contactless Visa cards issued so far in Europe since their launch in 2007, Visa Europe plays a key role in consultancy and coordination between banks and industrial players in order to deploy this technology on a large scale in all countries. The United Kingdom is currently the most active country in terms of contactless payment, with 15 million cards issued to date.


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