SMRT commuters first in Singapore to benefit from new Near Field Communication hub

SMRT in Singapore have launched iMobSMRT, its Near Field Communication (NFC) technology enabled spaces, making it simpler for its 2 million plus commuters daily to make transactions, exchange digital content, and connect.

In this tie-up with Nokia, six of our key high-traffic stations – Orchard, City Hall, Tampines, Jurong East, Woodlands and, very soon, Holland Village – will be the first to give commuters the iMobSMRT experience. It will then be progressively available in the rest of the SMRT network.

Ms Dawn Low, Vice President (Commercial), SMRT, said: “We are excited to offer SMRT commuters the latest news and events, entertainment, music, sports, services, merchant offers and more through the iMobSMRT spaces. Our launch partners have set the benchmark for quality NFC interaction with their technological expertise and rich content. We are looking forward to making iMobSMRT even more exciting with more innovative partnerships and tie-ups.”

The many conveniences brought by the iMobSMRT will include allowing commuters to book an SMRT taxi just by tapping their NFC-enabled smart phones on the NFC tag or QR code. They can also download a Circle Line guide and map. With our other partners, such as Asia Pacific Breweries, Forever 21, Nubee and Jobstreet, supporting iMobSMRT, commuters can indeed look forward to a diverse choice of offers, news and much more.

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