Hong Kong gets its first Mobile Wallet

ASAP Transaction Processing Corp Limited (ASAP TP), a transaction processing technology provider, have unveiled nova.m – Hong Kong’s first mobile wallet solution for payments and loyalty programs. ASAP TP will work closely with MasterCard Worldwide to roll-out nova.m using PayPass contactless technology. Pre-engagement with retail merchants and transport partners are in progress, making sure that nova.m is ready for consumer use at various touch points in months to come.

“With the tap-and-go functionality and near field communications (NFC) enabled for payment and non-payment transaction provisions, we believe we have a strong competitive proposition to enhance the consumer experience both online and on-the-go. nova.m mobile solution together with PayPass contactless technology raise the bar in retail servicing and consumer convenience,” said Ajmal Samuel, President & CEO at ASAP Transaction Processing.

nova.m not only serves as a versatile mobile wallet solution, it also offers merchants significant value added services as an integrated part of any retail experience – whether it’s in-store, online, over-the-phone or through any point-of-sales processing. While merchants will have the choice to accessing multiple funding sources and service providers, consumers can experience simple and integrated loyalty platforms and associated programs being offered by the merchants.

“Our collaboration with ASAP TP will bring PayPass contactless acceptance to Hong Kong. In addition, MasterCard and ASAP TP will bring new and innovative mobile payment solutions to Hong Kong for the benefit of both consumers and merchants,” said Jeroen van Son, head of Hong Kong and Macau, MasterCard Worldwide.

nova.m meets rising consumer demands for a greater variety of cashless and speedier payment options, more secure transactions, and convenience provided by the convergent approach to payments, loyalty programs, bonus points, e-coupons, vouchers, and e-receipts. nova.m’s real-time account and customized information provide a comprehensive view of personal and linked accounts while also displaying loyalty rewards status.

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