SATISH MENON – Citi Growth Ventures

Satish Menon, Executive VP of Citi Growth Ventures speaks to C-ITV about Citi’s latest NFC project in Bangalore, India. Satish shares his views on the importance of partners for such trials and how vital a  communications campaign is to support both merchants and customers.

Categories Description Numbers Score
Point of Sales Terminals/Readers deployed 250 6
Different types of contactless devices NFC  phone 1 3
Number of contactless devices 3051 40
Number of applications payment 1 1
Total number of partners involved 5 5
Number of Banks in Partnership 1 1
Number of Operators in Partnership 1 1
No. of merchant locations acquired 215 6
Transit Operators in scheme 0 0
Parking sector 0 0
Vending 0 0
Entertainment sector – Football, Leisure, Congress etc. 0 0
Public sector activities – libraries, schools etc. 0 0
Smart Poster Environments in place *exact number unknown* 5 5
Staff Training Programmes in place 1 1
Ad Campaigns rolled out 3 3
Level of Consumer Education all trained by handset manufacturer 4 4
Length of time project implemented 26 weeks 3
ROI – future potential 1 1
Green Credentials 600 5

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