Barcelona / MWC 2010


The NFC Experience during the Mobile World Congress showcased the enormous potential of NFC technology in a exhibition and conference set up. Watch the VISA NFC Experience video and find out what’s next from all partners involved in this trial.

Categories Description Numbers Score
Point of Sales Terminals/Readers deployed Stand alone readers 40 2
Different types of contactless devices SWP-SIM based NFC phones 1 3
Number of contactless devices 500 20
Number of applications Payment, Service discovery 2 2
Total number of partners involved 8 8
Number of Banks in Partnership 1 1
Number of Operators in Partnership 1 1
No. of merchant locations acquired 20 2
Transit Operators in scheme 0 0
Parking sector 0 0
Vending 0 0
Entertainment sector – Football, Leisure, Congress etc. Congress in Barcelona 1 1
Public sector activities – libraries, schools etc. 0 0
Smart Poster Environments in place 0 0
Staff Training Programmes in place Training of all staff 1 1
Ad Campaigns rolled out 0 0
Level of Consumer Education 100% All 500 consumers educated when given the phone 4
Length of time project implemented 4 days 4 1
ROI – future potential Forerunner for Sitges trial 1 1
Green Credentials 100 3

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