Bracknell is a town in the Bracknell Forest  borough of Berkshire, England. It lies 18 kilometers  to the south-east of Reading, 16 kilometers  southwest of Windsor  and 53 kilometers  west of London.

Overview: The e+ card issued by the Bracknell Forest Council is continually pushing forward the boundaries of smart card technology, looking for new ways to improve services. Today, the e+ card offers over 75000 residents and visitors these uses and benefits: Library card, Leisure card, concessionary bus pass, proof pof age and smarter shopping.


Categories Description Numbers Score
Point of Sales Terminals/Readers deployed 110 4
Different types of contactless devices contactless card 1 1
Number of contactless devices 75000 50
Number of applications Payment, ID, Ticketing 3 3
Total number of partners involved 3 3
Number of Banks in Partnership 0 0
Number of Operators in Partnership 0 0
No. of merchant locations acquired Local businesses 150 4
Transit Operators in scheme 1 1
Parking sector 0 0
Vending machines 0 0
Entertainment sector – Football, Leisure, Congress etc. Local leisure 1 1
Public sector activities – libraries, schools etc. Libraries, concessionary travel, housing 3 3
Smart Poster Environments in place 0 0
Staff Training Programmes in place 1 1
Ad Campaigns rolled out 1 1
Level of Consumer Education ** exact figures unknown ** 3
Length of time project implemented over 5 years 5
ROI – future potential 1 1
Green Credentials 15000 6

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