Jackson

TOTAL SCORE: 27

The Mississippi city of Jackson in the US has already started to make a name in the NFC world as the main host of a multi-city NFC trial, which also included Memphis, Tennessee.

The initial 2007 pilot, which aimed to move to a wider consumer rollout in 2008, involved around 75 Cellular South customers across the two cities. Customers were given a Kyocera handset incorporating the mobile operator’s WirelessWallet service so they could make payments at around 50 merchants and vending machines across the two cities. The payment function was backed by Bank of America using MasterCard PayPass technology.

Category Number Score
Point of sale terminals/readers deployed 11-50 2
Different types of contactless device 1 3
Number of contactless devices 1-50 5
Number of applications 1 1
Total number of service providers involved 4 4
Number of banks in partnership 1 1
Number of operators in partnership 1 1
Number of merchant locations 11-50 2
Transit operators in scheme 0 0
Parking sector 0 0
Vending 1 1
Entertainment sector – football, leisure, congress etc 0 0
Public sector activities – libraries, schools etc 0 0
Smart poster environments in place 1 1
Marketing campaigns rolled out 1 1
Length of time project implemented 7-12 months 3
ROI – future potential 1 1
Green credentials 1-10 1
Social equality 0 0
Total 27
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