Memphis

TOTAL SCORE: 27

The Tennessee city of Memphis may be famous for its music, but it’s also started to make a name for itself in the contactless arena.

In 2007 it was part of a multi-city NFC trial that also involved Jackson, Mississippi. The initial trial, which aimed to move to a wider consumer rollout in 2008, involved around 75 Cellular South customers across the two cities. Customers were given a Kyocera handset incorporating the mobile operator’s WirelessWallet service so they could make payments at around 50 merchants and vending machines across the two cities. The payment function was backed by Bank of America using MasterCard PayPass technology.

Category Number Score
Point of sale terminals/readers deployed 11-50 2
Different types of contactless device 1 3
Number of contactless devices 1-50 5
Number of applications 1 1
Total number of service providers involved 4 4
Number of banks in partnership 1 1
Number of operators in partnership 1 1
Number of merchant locations 11-50 2
Transit operators in scheme 0 0
Parking sector 0 0
Vending 1 1
Entertainment sector – football, leisure, congress etc 0 0
Public sector activities – libraries, schools etc 0 0
Smart poster environments in place 1 1
Marketing campaigns rolled out 1 1
Length of time project implemented 7-12 months 3
ROI – future potential 1 1
Green credentials 1-10 1
Social equality 0 0
Total 27

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