Sondrio

TOTAL SCORE: 92

Set in the beautiful Lombardy region of northern Italy, Sondrio has been keen to take its place at the contactless table.

The town is the home of the Tellcard initiative, a scheme that uses contactless technology to enable payments of up to 15 euros on Credito Valtellinese Visa V Pay cards. Launched in 2008, more than 9,000 cards have been issued so far.

The bank is also conducting a trial of V Pay contactless debit using Nokia 6212 cell phones. This pilot is the first to put a contactless version of V Pay on an NFC handset and it has enabled 50 Credito Valtellinese employees to make purchases at 180 locations in Sondrio, Chiavenna, Morbegno, Tirano and Bormio. Other companies involved include Key Client Cards & Solutions and NXP Semiconductors.

In 2009 Banca Popolare di Sondrio teamed with Oberthur Technologies for the Carta y region di Ateneo prepaid contactless Visa card which could be used for ID and access by students and staff at two Milanese universities.  The card can also be used to record student attendance at exams, classes and seminars, as well as enabling access to internet and university web services.

Category Number

Score

Point of sale terminals/readers deployed

11-50 2
Different types of contactless device 2

3

Number of contactless devices

5001+ 50
Number of applications 4

4

Total number of service providers involved

9 9
Number of banks in partnership 2

2

Number of operators in partnership

0 0
Number of merchant locations 11-50

2

Transit operators in scheme

0 0
Parking sector 0

0

Vending

0 0
Entertainment sector – football, leisure, congress etc 1

1

Public sector activities – libraries, schools etc

2 2
Smart poster environments in place 0

0

Marketing campaigns rolled out

3 3
Length of time project implemented 25 months+

6

ROI – future potential

3 3
Green credentials 1000

5

Social equality

0 0
Total

92

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