Cosmopolitan, artsy and internationally renowned for its film festival and carnival, the Spanish city of Sitges’ upbeat and trendy atmosphere has made it a magnet for tech-savvy beautiful people.

No surprise then that it’s become a hot location for NFC watchers.  Number one Spanish telecoms operator Telefónica is involved in a pre-commercial SIM-based NFC trial in Sitges, about 35KM southwest of Barcelona. Through its Movistar brand the telecoms giant is partnering with companies such as Samsung Electronics, which is supplying its S5230 NFC phones. Other partners in the scheme include Spain’s largest savings bank, La Caixa, which is acting as both the issuer and the merchant acquirer for the trial; NXP, which is providing the NFC chips; Gemalto, which is supplying the SIM cards; Ingenico, which is providing the terminals; Visa, which is providing the payWave application; and Sitges City Council.

Customers can use the phones to make debit and credit card payments in taxis and sports centers and at market stalls and retail stores. They can pay for items up to a value of 20 euros without a PIN and make larger transactions by entering their it.

Telefónica has set up a website – – explaining the scheme to participants.

Category Number Score
Point of sale terminals/readers deployed 500 6
Different types of contactless device 1 3
Number of contactless devices 1500 40
Number of applications 1 1
Total number of service providers involved 5 5
Number of banks in partnership 1 1
Number of operators in partnership 1 1
Number of merchant locations 500 6
Transit operators in scheme 0 0
Parking sector 0 0
Vending 0 0
Entertainment sector – football, leisure, congress etc 0 0
Public sector activities – libraries, schools etc 0 0
Smart poster environments in place 0 0
Marketing campaigns rolled out 1 1
Length of time project implemented 2-6 months 2
ROI – future potential 1 1
Green credentials 300 4
Social equality 0 0
Total 71



6 Comments on “Sitges”

  1. krowneva
    March 13, 2010 at 10:32 pm #

    After Barcelona I am really looking forward to the Sitges trial

  2. Susan Hicks
    March 24, 2010 at 11:03 am #

    I believe the 500 merchant sites aquired are out of a total of potential 800 sites….. so in effect in this community will have more than 50% of merchants enabled to take payment with the phones in place. Here we will have a community where NFC spending really could become the payment method of choice.

    • Susan Hicks
      March 24, 2010 at 11:05 am #

      Qu: The 1500 people equipped ……..what perecntage of the poulation in Sitges is this?

      • March 24, 2010 at 3:37 pm #

        I believe there are 30,000 inhabitants….


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