TOTAL SCORE: 71
Cosmopolitan, artsy and internationally renowned for its film festival and carnival, the Spanish city of Sitges’ upbeat and trendy atmosphere has made it a magnet for tech-savvy beautiful people.
No surprise then that it’s become a hot location for NFC watchers. Number one Spanish telecoms operator Telefónica is involved in a pre-commercial SIM-based NFC trial in Sitges, about 35KM southwest of Barcelona. Through its Movistar brand the telecoms giant is partnering with companies such as Samsung Electronics, which is supplying its S5230 NFC phones. Other partners in the scheme include Spain’s largest savings bank, La Caixa, which is acting as both the issuer and the merchant acquirer for the trial; NXP, which is providing the NFC chips; Gemalto, which is supplying the SIM cards; Ingenico, which is providing the terminals; Visa, which is providing the payWave application; and Sitges City Council.
Customers can use the phones to make debit and credit card payments in taxis and sports centers and at market stalls and retail stores. They can pay for items up to a value of 20 euros without a PIN and make larger transactions by entering their it.
Telefónica has set up a website – www.mobileshopping.es – explaining the scheme to participants.
|Point of sale terminals/readers deployed||500||6|
|Different types of contactless device||1||3|
|Number of contactless devices||1500||40|
|Number of applications||1||1|
|Total number of service providers involved||5||5|
|Number of banks in partnership||1||1|
|Number of operators in partnership||1||1|
|Number of merchant locations||500||6|
|Transit operators in scheme||0||0|
|Entertainment sector – football, leisure, congress etc||0||0|
|Public sector activities – libraries, schools etc||0||0|
|Smart poster environments in place||0||0|
|Marketing campaigns rolled out||1||1|
|Length of time project implemented||2-6 months||2|
|ROI – future potential||1||1|