Tromsø

TOTAL SCORE: 18

A contactless deployment in the Norwegian city of Tromsø highlights how the technology really is making a move into all the corners of the planet.

Located just 2,000KM from the North Pole, it is the most northerly location so far to trial the benefits of contactless. In 2008, it held a small transport ticketing pilot involving 30 users. During the four-week pilot, which was backed by Telenor and Cominor, participants could use Samsung handsets to pay for bus tickets.

Category Number Score
Point of sale terminals/readers deployed 0 0
Different types of contactless device 1 3
Number of contactless devices 1-50 5
Number of applications 1 1
Total number of service providers involved 3 3
Number of banks in partnership 0 0
Number of operators in partnership 1 1
Number of merchant locations 0 0
Transit operators in scheme 1 1
Parking sector 0 0
Vending 0 0
Entertainment sector – football, leisure, congress etc 0 0
Public sector activities – libraries, schools etc 0 0
Smart poster environments in place 0 0
Marketing campaigns rolled out 1 1
Length of time project implemented Up to 1 month 1
ROI – future potential 1 1
Green credentials 1-10 1
Social equality 0 0
Total 18
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